Amber Stormberg moved to Tennessee in 2005 from Los Angeles, California with her husband’s job transfer.
The wife and mother of four children, a son in the Marines and three adopted girls, is also a real estate agent with a team at Keller Williams in Brentwood.
Born and raised in College Station, Texas, Amber moved Houston before moving to California and eventually found her way to Thompson Station, Tennessee.
“I love my Texas roots, and all of my family is still there, but Middle Tennessee is like no other. It’s just a beautiful place to live,” she said. “I love the music and everything that’s happening here. It’s just a fun city.”
She joked and said her and husband argues where she will be buried. She’s said definitely a Texan but loves Tennessee as well.
a START of a NEW LOVE
Amber started her real estate career back in Texas in 1998.
“I started in the multi-family market first, like apartments then I moved on to residential sales. We moved to California because my husband’s job transferred us there,” she said. Amber’s husband was employed with Central Parking System before becoming an appraiser in Tennessee.
“It was just a natural evolution of who I am. I love to help people. I love real estate,” she said.
Amber’s father invested into real estate when she was a young child so as she got older she became more involved. Her father owned a sheetrock company, that helped developers build homes in Texas.
“He owned his own business so I knew I wanted to own my own business,” she said. “It was just a great fit. I got a job when I was really young in real estate and it kind of snowballed from there.”
Amber worked for her cousin who was a homebuilder in Houston, and then she received the job in the multi-family market that taught her a lot about business and contract negotiations.
In California, Amber ran a 450 unit luxury high-rise outside of Los Angeles. She said it was a tough job and a tough market. In 2005, the Stormbergs made the move to Tennessee.
Before getting back into the residential business three years ago, Amber managed her own personal real estate.
“We own multiple rents and we invested so we have several homes throughout the country. I decided to go back into real estate full time when my youngest started kindergarten,” she said.
“I was blessed early on to be in an environment that lead me to the path of real estate,” she said. “I love what I do, and I’ve never thought of doing anything different. It’s rewarding both financially and personally. There’s nothing better than handing keys to someone for their new home. It’s an awesome process.”
the TEAM APPROACH
Amber started a team at the beginning of last summer. She now has three people under her including a production assistant who makes sure all the transactions are cleared to close and two other realtors.
She said it isn’t typical for someone to have a team, but she loves it because it gives her leverage with her time.
“I have four children, including three little ones, so having a team allows me to have a little more freedom with my family,” she said. “As a realtor in this market, it is very busy so it is very easy for me to work from 6 a.m. until 10 p.m.” she said.
Amber explains to her clients that they won’t always get her in the process of buying or selling a home, but they will get someone from her team because she wants to make sure if a client finds a home that they’re going to do everything they can for them.
“I can go vacation now and do things that I wasn’t able to before because when you’re by yourself, there’s a lot of paper work,” she said. “People don’t really realize what we do from the front to the back. There’s a lot involved, and there’s a lot of behind-the-scenes things that we take care for our clients to make it as easy as possible on them.”
Amber is currently transitioning to a new office in southern Williamson County. The realtor said she’s still going to be with Keller Williams but needs room to expand her team.
the MARKET, the LANGUAGE, the EMOTIONS
Amber said the housing market in Williamson County right now is, “incredible.”
“The statistic say there’s about a thousand people moving here a day,” she said. “Supply and demand is definitely challenging right now.”
She said buyers are willing to pay more for housing but the appraisals are tricky. Amber said real estate is a language.
“You have to be able to speak the language and how to be able to converse with people. Real estate is about meeting new people and how you can earn their business after you meet them. You can’t walk up to someone and say, ‘Hey, I’m a realtor. Do you want to buy or sell a house?’ That’s just not the way it works. It’s a language.”
For Amber, it has a lot to do with evolving natural conversations and learning how to ask certain questions so that both parties have a piqued interest and feel comfortable.
“I do sell real estate but I also feel more like I offer real estate,” she said. “I can’t sell you a house if you don’t like it. Your emotions change when you walk into a house you love. It’s my job to manage your emotion on purchasing that house.”
She said a lot of times buying a home is an emotional process, because it is the largest purchase most people make in their lifetime.
“It’s a big purchase and when you’re dealing with that kind of asset. It’s emotional, there’s no way around it.”
Amber said often times, buying a house is a thirty year committed and it can be difficult especially for people who don’t exactly know where they might be in even a year. And because of the recession, obtaining is not an easy process.
“They dig into your finances and your personal assets very deeply,” she said. She said everything from losing an offer on a house a buyer loved to closing and coordinating the actual move is all a part of the emotional process.
Regardless of the emotions and the stress, Amber said it’s an exciting time to be in Middle Tennessee right now.
“We’re the ‘it’ city as they’ve named us. Nashville has hit the map and we have not slowed down since,” she said. Amber explained it can be frustrating when new and inexperience realtors hop into the market just because they see it doing well.
“I understand everyone needs to start somewhere, and every needs to learn, so I love coaching,” she said. “My second passion is coaching and mentoring and that’s where the team concepts come into the play as well.”
Amber loves to see people grow and develop.
She has been teaching classes on negotiation and others topics for about a year and half in order to help other real estate agents within Keller Williams be better and grow with the community. She is also on the leadership council in her office. In the future, she plans on teaching a course on real estate as a language.
COMMUNITY and CONCERNS
“Community means a lot to me because it’s where I raise my children. It’s where I invest my money. It’s where I want things to change and grow for good,” Amber said. “It’s a wonderful feeling to walk in and be a frequent customer to your local business and support them while they support you. I love that.”
Amber has served on the board and chaired fundraisers for the Assistance League of Nashville, a local nonprofit organization focused on clothing children and aiding them in school uniforms for Metro Nashville Public Schools.
“I think children and their self-esteem is very important and part of that is their clothing. If a child does not have the proper attire to go to school, it’s going to bother them all day and they’re not going to learn like they should,” she said.
Collectively, Amber was involved with Assistance League of Nashville for over 10 years before stepping down from the board to focus on the growth of her business.
She said it’s important for people to take care of their community and give back.
“This is where my children are going to be when? they grow up so it’s important to make sure that community flourishes,” she said. “This is where we live, it’s our heart and our soul so we have to take care of it.”
When Amber is not working with clients, she loves spending time with her family, visiting her son at Camp Lejeune in North Carolina, trying new restaurants and playing tennis. She said her daughters are very active in soccer and she loves to go support them at their games.
“What matters to me is that I build a flourishing and sustainable business no matter what marketplace we’re in for my family,” she said. “I want to create more leverage for myself so that when my daughters become teenagers I have more time to be able to be there for them.”
Amber said she loves the growth Nashville has seen recently, but she said there are some concerns of her that the city is growing too quickly.
“Growth is a good thing but at a healthy sustainable level. I tend to be a little bit more conservative, but obviously our infrastructures within Middle Tennessee are not up to par with the growth rate. If there were more balance then there would be more time to catch up to that,” she said. She believes Nashville and surrounding areas will eventually catch up to where it needs to be with the infrastructure, it just might take a decade or more.
“Every candidate running for mayor right now is talking about traffic because it is there and we are growing at a rate that is not comfortable. There are things that come along with that. There are challenges within a community and within the city,” she said. As for a hot topic like affordable housing and gentrification, Amber said builders are conscious of the demand for affordable housing but the issue is simply: supply and demand.
“As long as there is a high demand for homes and a low inventory of lots to develop, the cost of development will continue to increase,” she said later in a email interview with Neat Nashville, acknowledging that those increases mean high prices for buyers. She said the growth in the city is pushing affordable housing out to the suburbs.
Amber said she can’t predict the future but she thinks Nashville is going to stay on this pace for at least another two years. She believes things will level out and will come back because it is the natural evolution of the economy and the real estate world.
Thanks for reading Nashville!
Every Thursday at noon Neat Nashville embraces the community by highlighting an individual in a feature article that tells their story and voices their concerns about the city moving forward. It is our hope to inspire good change locally, to be a force of unity, and support the people we all call neighbors.
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